Friday 11 January 2013

The power of the follow up for retailers


Retailers - do you follow up when customers make enquiries? Seems obvious but not always done and valuable work is lost...

For example, having moved house recently, we approached an independent retailer for a quote on curtains, they emailed through the quote (it was exorbitant) and they didn't call to check the quote had arrived so we didn't get back to them but HAD they followed up the written quote with a phone call we could have looked at further options and by offering a flexible customer service they could have got the job....



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