Monday, 14 January 2013

Example of GOOD customer follow up...

This company must have read my last post relating to poor customer follow up leading to loosing out on sales. Look at this letter that we received this morning: 

  • not only do they thank us for our custom
  • they are providing us with names of staff who can help out on any future enquiries
  • they tell us they will also follow up with a call to check we are happy
  • and lastly and very importantly for THEIR records and customer gallery (for their marketing) The Tile Stone Gallery ask us to send in any pictures of the completed work.
Score: 10/10 for customer follow up

Additional tip:
If they really wanted to push the boat out if we were super happy customers, when we get the follow up call, the Branch Manager could ask if we'd mind being filmed on a mobile phone or digital camera giving a 30 second testimonial in situ of me being raving fan about the service and the quality of the tiles. After all 2013 is set to be the year of the video! And think of the benefits to potential shoppers to see a genuine customer giving a positive testimonial not forgetting the essential SEO help they will get from the Google Spiders trawling about for potential searches for 'good quality tiles Colchester'. Win:win!!! 

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1 comment:

  1. Nice to see examples of good customer service...