Friday, 18 January 2013

Is footfall your biggest worry? Fill out our Independent retailer survey to tell us more

We have put together a short survey for independent retailers so that we can better understand what retailers are looking for and to also identify some possible gaps in their marketing mix.

Please go straight to this link to take part in the survey and you may be in with the chance to win a gorgeous alpaca jumper from

Questions range from:

What keeps you awake at night about your business?

  • Footfall
  • Rates
  • Car parking fees
  • Staff
  • Council not helping us
  • Competition with the multiples

Do you do social media for your shop/restaurant? If so which platforms do you use:

  • YouTube
  • Facebook
  • Pinterest
  • LinkedI
  • Twitter
  • No, I don't do social media

Would you like to improve your knowledge on how to leverage social media in order to drive more footfall, customer loyalty and sales?

Do you use customer marketing techniques? If yes, please select from those below:

  • Loyalty scheme
  • QR (quick response) codes
  • Customer surveys
  • Offers and promotions
  • Email contact
  • Direct mail
  • We don't do customer marketing

Please advise if you'd like to learn about the latest trends eg Mobile App Loyalty cards, Instore tablets for customer engagement/retention, discount vouchers/codes

Do you do PR for your shop (ie do you contact the local or national press for free editorial mentions)?
Would you like to improve your knowledge on how to create a press release and distribute it to the press in order to get free editorial?

Do you think that by improving your visual merchandising you would attract more passing traffic?

How do you get most of your custom: Word of Mouth / Print ads / Radio ads / Passing traffic / PR / Google

Do you run promotions or events with your neighbouring businesses?

Survey link here

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